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Contrast Blog

When You’re Not Fine

What she detested was illness. I don’t remember ever seeing her sick or laid up or weak in any way; her life has always consisted of being in motion. When I would hear that she . . . 

Creating Custom Music for TV & Film

Custom music scores are an important element to the creation of film and video productions.  . . . 

Are You Having a Stroke?

After lunch, he decided to lie down for a few minutes, taking a nap on the sofa in his office, before hitting the road. Still battling fatigue, he met his wife Liz later that day . . . 

Filming in DC? Permits. Locations. Fees.

6 AM.  Key Bridge. We set the shot and waited for the sun to rise on this beautiful spring morning.  Except it was not spring as drawn in our storyboards.  It was February.  And it . . . 

Storyboards: Crafting Images that Tell Your Story

This was my mission as we began the storyboarding process for George Washington University Hospital’s new TV campaign that included four 30-second commercials. From the onset, it was an exciting proposition and a huge responsibility . . . 

Creating a Tagline

The 2013 TV campaign would consist of four 30-second TV commercials—one branding and three service line spots. The Contrast Creative team joined forces with the GW Hospital in October 2012 to begin plotting, planning and . . . 

Social Media Campaign Drives Patient Engagement

In January 203, the marketing team at their hospital used their stories and images to make a touching social media campaign, which raised money for other children’s treatments.  The hospital helped the two patients throw . . . 

Surviving a Social Media Crisis

The topic of a Social Media Crisis plan came up recently at the Triangle AMA’s Social Media Marketing SIG, and it was quickly discovered that there was no set-in-stone solution when you suddenly found yourself . . . 

GoPro Camera

Typically, GoPro cameras are associated with extreme sporting; skydiving, surfing or an afternoon at the dog park. Deemed “the world’s most versatile camera” and the reason Contrast Creative President and Director Tim Travitz decided to use the GoPro Hero 2 to capture the BIG message for a 30-second public service announcement (PSA) aimed at educating women on the symptoms of an oncoming heart attack.

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2598 Highstone Rd
Cary, NC 27519

P 919.469.9151
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