Ask Contrast Creative and we’ll be the first to tell you that big things do come in small packages, especially when we’re using a camera like the GoPro. Typically, GoPro cameras are associated with extreme sporting; skydiving, surfing or an afternoon at the dog park (yes, some owners do consider this activity an extreme sport). Deemed “the world’s most versatile camera” and the reason Contrast Creative President and Director Tim Travitz decided to use the GoPro Hero 2 to capture the BIG message for a 30-second public service announcement (PSA) aimed at educating women on the symptoms of an oncoming heart attack. The symptoms appear inside some rather peculiar and compact spaces. Listen in and find out where as Tim takes us behind-the-scenes of this Contrast production.
Click here to check out some still photos taken during the shooting of this commercial. Produced in partnership with The Carolinas Center for Medical Excellence (CCME) and the North Carolina Heart Disease Stroke Prevention Program (HDSP). The Signs Are Everywhere is airing this month just in time for Heart Awareness Month.