The Challenge
The University of Minnesota Medical Center, Fairview, is one of the most well-respected teaching hospitals in the country. The University partnered with Contrast Creative to produce a video that would be part of a gynecologic oncology study focusing on ovarian cancer awareness. The study, led by Dr. Melissa A. Geller, examined whether a patient education video shown to ovarian cancer patients at initial diagnosis could reduce psychological distress; increase patient knowledge about ovarian cancer; increase satisfaction with initial treatment; and assist with coping mechanisms.
The Result
This video, produced by Contrast Creative, examines everything about ovarian cancer: the diagnosis, causes, treatment options and possible side-effects, clinical trials, risk of reoccurrence, support options, and family interaction. It delves into the emotional heartbreak associated with hair loss and impact on sexual intimacy. The study results were published in November 2010 in the Journal of Gynecologic Oncology (JGO).