Challenge
In April 2012, Duke University Hospital held its third All Staff Event This event was created for the hospital’s more than 10,000 physicians, staff and volunteers with a goal to motivate and inspire all employees to embrace a unique system-wide commitment to transforming health care by becoming the best place to work, practice medicine and receive care. Videos created by Contrast Creative in partnership with Duke Hospital are integral to the event. Of the videos presented, three are compelling patient stories that feature Duke Hospital teams that cared for the patients featured. In 2012, Contrast Creative produced a kidney transplant story that featured three patients impacted by the Duke Kidney Paired Donation Program.
Result
The inspiring “Kidney Transplant Paired Donation” story was presented at the 2012 Duke All Staff Event to an audience of thousands. It appears on the Duke Medicine YouTube page where (to date) it has received more than 1,600 views.
Based on survey results, the Duke University Hospital All Staff Event is having a meaningful impact on Duke Hospital employees by helping them connect hospital priorities with the honor of being able to serve patients during their greatest time of need. It has also been a catalyst for boosting employee and patient satisfaction scores.