The Challenge
How do you blend video, photographs, text, animation, and audio into a dynamic, powerful interactive display that not only highlights UNC REX’s rich 100-year history and leaders but recognizes important contributors along the way? Contrast Creative was challenged to create content from over 100 years of information for an interactive donor wall and history display that would turn the NC Heart and Vascular lobby into a place of wonder, not waiting.
The Result
Contrast Creative created hundreds of pieces of content culled from the UNC REX archives as well as interviews with over 25 influential people in the history of UNC REX . The result was an interactive wall in the lobby of the North Carolina Heart and Vascular hospital that serves as the new industry standard for attracting, engaging, educating, instilling passion and even fundraising in a creative and intriguing way.