Challenge
Bayer Advanced, a subsidiary of Bayer CropScience, is one of the world’s leading innovative crop science companies in the areas of crop protection, non-agricultural pest control, seeds and traits. Bayer Advanced partnered with Contrast Creative to produce a series of “How-to” product tutorials aimed at consumers.
Results
These product tutorials that were incorporated as part of Bayer Advanced’s English and Spanish virtual Learning Centers, which also include industry related articles, lawn and gardening tips, and product information. Working directly with industry experts, the videos were scripted in a language that could easily be understood by even amateur gardeners. They included demonstrations on proper product application, as well as tips on how to help any lawn or garden reach its full potential. The videos were integrated into several of the company’s social media and video forums, such as Facebook and YouTube. Both forums have a proven record of increasing brand awareness and influencing consumer purchasing behaviors.