Challenge
Anne Arundel Medical Center, founded in 1902, is a not-for-profit hospital that provides acute inpatient and outpatient care to residents of the Annapolis, MD area. The AAMC Foundation raises funds to support all areas of the hospital. The Foundation hired Contrast Creative to produce a video that featured compelling patient stories for a signature donor event it was hosting.
Results
The video, which included the story of a US solider whose military career was saved when he underwent an advanced spine surgery procedure at AAMC, was presented to key donors at a signature fundraising event. The video, which was carefully constructed to deliver an emotional impact, helped to raise significant funds to benefit hospital construction, technology and the thousands of patients it serves.