The Challenge
Each summer, the NCHA hosts an annual meeting attended by member hospital and health system chief executives, physicians and senior leaders. Each year, the event theme changes along with the design and video content. Award nominees are featured in profile videos. The 2018 event “The Changing Face of Healthcare” featured the NCHA’s work and member achievements over the past 100 years with a uniquely presented program.
The Result
Since 2015, Contrast Creative has produced creative content and design for the annual program, including the 100 year event, which featured historical imagery from hospitals across North Carolina as well as actors performing historical healthcare scenes live during the program.
Each year, Contrast Creative creates engaging videos honoring annual award recipients and their achievements in care transformation and dedicated service. The 2019 NCHA Clinical Leadership Award went to Joan Wynn, PhD, RN, Chief Quality and Patient Safety Officer at Vidant Health. Her video featured her inspired journey of excellence. “The Contrast Creative team has put together my video in such an inspiring way. It really showcased the patient safety and quality work over the years and made me feel so proud of what our team has done. Thanks to your entire team. You are consummate professionals, and the end product was a testament to the preparation you put into planning the production,” said Wynn.