Challenge
Duke University is aiming to create an accessible Alumni network in an effort to enhance the alumni experience. As a kick start to their progressive plan, Duke Alumni Affairs hired Contrast Creative to create a short vision video capable of generating buzz and excitement about the University’s plans for alumni engagement in the coming years.
Results
The video, which is featured on the Duke University website is helping to strengthen Duke University alumni ties by creatively communicating Duke’s new vision for Alumni Affairs and the ways in which this office is aiming to accomplish its new strategic goals. These goals include: amplifying a regional presence; harnessing the power of the alumni network; integrating alumni into the student experience; expanding forever learning; and building a home for alumni on campus.