Challenge
To produce components of an integrated marketing campaign for Alamance Regional Medical Center (ARMC) that include patient web videos. The testimonials expand upon four :30 second TV commercials that are the center piece of the campaign. These videos aim to promote the Hospital’s brand and expanding capabilities by sharing a more comprehensive story of the patients, their illnesses and the medical professionals at the Hospital.
Results
These patients web videos were placed on the ARMC webpage, Facebook page and YouTube channel in August 2013 with the intent to educate, promote service lines and boost patient visits.