Challenge
Alamance Regional Medical Center (ARMC) merged with Cone Health in late April 2013. The partnership provides the surrounding community access to a broader range of services and high-quality expert medical care. ARMC collaborated with Contrast Creative to produce four 30-second TV spots that focus on the Hospital’s expanding capabilities and highlight the merger’s positive impact on the Piedmont Triad region in North Carolina.
Results
The commercials, which began airing in August 2013, are informing viewership of the merger and flourishing service lines available at Alamance Regional Medical Center.