And yet, our relationship as new patients when we meet a physician generally starts out in just this manner. As healthcare marketers, we have an opportunity for a win-win in the doctor-patient introduction. The physicians . . . 

Ensuring that each patient and his or her family is treated the same way, in every circumstance, is critical to a positive Patient Experience. Many hospitals have implemented strategies like “Words that Work” and other . . . 

But success looks different for each of my girls. If my 7-year-old, the oldest, asks for seconds, then I know we have a winner. If the floor around my 3-year-old is not littered with shrapnel . . . 

Social Media has sent you a message: “You’re doing it wrong.” So how do you keep this message from appearing in your inbox? With endless social media platforms, constant buzz about new apps or the . . . 

Viral and healthcare: two words you don’t always want to see together. But when Zach Galifianakis and President Obama sat down together for a segment on the Funny or Die “talk show” “Between Two Ferns,” . . . 

But when it comes time to showcase your services, train employees in new behaviors or inform and educate your end-users, are you sure you want an amateur video to be the face of your business? . . . 

But many of us who closely guard our wallets have cut a wide swath with our digital identities. Not only do we order merchandise online, but we also post personal information on Facebook, LinkedIn, Instagram, . . . 

Julie guesses that she, funded by her pharmaceutical company, would spend upwards of $3,500 per month on supplying free breakfasts or lunches to hungry medical professionals. And she was not the only one.  Everyday sales . . . 

Brands create pre-pre-game campaign buzz   If you haven’t already seen the “teaser- trailers,” write-ups on the Super Bowl commercials predicting themselves to be the “must-see ad of the year” or promising reunions you’ve been . . . 

In our personal lives and in our business lives, we are reading and connecting with others around the clock, whether through texting, emailing, blogging or tweeting. Your “virtual home” should be in order 24/7, no . . .