Why does music have such a profound impact on our emotions? It’s a question scientists continue to investigate.
Some studies cite physiological reasons. Different types of music may induce brain rhythms to react positively or negatively. For example, fast music may cause the heart to speed up. There are also cultural reasons why music moves us tied to our past associations with a particular song or music genre.
Whether physiological or cultural, music impacts our emotions and exacts a power over us. It can drive us to tears and even motivate us to shop.
Advertising jingles have been a staple of marketing and advertising campaigns since the early days of radio. At Contrast Creative, we produce commercials and videos that rely on a jingle or what we call a “custom music score” to elevate a piece with a memorable track uniquely designed to fit the visual cues of our project.
In Part Two of our custom music series, our trusted collaborator, Rob Pottorf, owner of Rob Pottorf Music (RPM), opens up his studio doors and gives you a behind-the-scenes look at custom music creation, an art form that can elevate your brand recognition.
Rob is an accomplished music composer for TV and film. Some of his clients (besides Contrast Creative) include Disney, 20th Century Fox and Paramount to name a select few.
Is your brand driving results? Contrast Creative can help. Call 919-469-9151 or click here to schedule a creative consultation.