Built in the hope and expectation of all the brands we would create and marketing messages we’d develop and share, the Contrast team was riding high. Times were good.
And then the recession hit. It packed a powerful wallop that tested the strength and durability of our personal resolve, especially when some of our biggest clients rolled up their red carpets and hunkered down…waiting for the storm to pass. Their brand messages temporarily silenced.
Every day since 2008 for what seemed like a lifetime, I’d pause before walking inside the doors of our building and glance at that last brick we laid and the challenging words etched upon one hardened red clay surface: FINO. Can you figure out what it means?
Failure Is No Option.
For all of us in business, but especially a creative services firm like Contrast Creative, this catch-phrase FINO is our call to arms, and it permeates everything we do—the way we communicate, the way we work, the way we live our lives.
What FINO really says is that we are committed to being the best in everything we do. And even as we add new services to our communications palette, FINO remains at the core of our foundation.
How does that translate to our clients? Simple. When we form a partnership and agree to build your brand, produce your video, design your website, or create your brochures, posters and more, we do it with unbridled gusto and precision skill. This quest for excellence doesn’t end at 5 o’clock. Quitting time is only when we’ve met our agreed upon deadlines and achieved our promise of success.
FINO is why we’re still in business today when so many others fell away during the financial crisis. Everything we do, we’ve earned on a project-by-project basis. And when the cloud of crisis lifted, our clients (some of them more than a decade old) returned with a certainty that Contrast Creative would still deliver them the WIN they were seeking in the marketplace.
Our Value Proposition is built on FINO. It’s our mantra, and the driving force that brought us here—and will keep us here.