If You Give a Physician a Bagel

Julie guesses that she, funded by her pharmaceutical company, would spend upwards of $3,500 per month on supplying free breakfasts or lunches to hungry medical professionals. And she was not the only one. Everyday sales . . . Read More

2013-08-21T13:49:11+00:00

Preventing Medical Errors With Dr. Karen Frush

08.21.13 By Kathleen McDonald

What is the greatest threat to your health? Cancer? Heart Disease? Stroke? . . . Read More

2013-05-28T17:39:03+00:00

Music Raises Brand Recognition: Pt. 2

05.28.13 By Kathleen McDonald

Why does music have . . . Read More

2013-05-24T14:11:10+00:00

And the Winner Is…

05.24.13 By Kathleen McDonald

Sometimes we are rewarded for our efforts. The truth is that we’re always more excited for our clients than for us. An award—at least the way we perceive it—means the message our client aimed to . . . Read More

2013-05-17T13:17:05+00:00

Creating Custom Music for TV & Film

05.17.13 By Kathleen McDonald

Custom music scores are an important element to the creation of film and video productions. . . . Read More

2013-05-07T20:26:40+00:00

Filming in DC? Permits. Locations. Fees.

05.07.13 By Kathleen McDonald

6 AM. Key Bridge. We set the shot and waited for the sun to rise on this beautiful spring morning. Except it was not spring as drawn in our storyboards. It was February. And it . . . Read More

2013-04-29T18:23:45+00:00

Defining creative concepts for George Washington Hospital

04.29.13 By Kathleen McDonald

That was our challenge as we prepared to produce four new TV commercials for GW Hospital. These would include one branding and three service line commercials. We started the process with certain givens: The spots . . . Read More

2013-04-24T19:09:38+00:00

Creating a Tagline

04.24.13 By Kathleen McDonald

The 2013 TV campaign would consist of four 30-second TV commercials—one branding and three service line spots. The Contrast Creative team joined forces with the GW Hospital in October 2012 to begin plotting, planning and . . . Read More

2013-01-10T21:57:53+00:00

Healthy Workplace

01.10.13 By Kathleen McDonald

Nearly half of all Americans—in good faith—resolve to change something about themselves or their lives at the start of the year with 38% of those determined to lose weight. But somewhere along the way, between . . . Read More

Author: Kathleen McDonald