My Duke Health App Animation
It’s always invigorating to play a part in launching something new, especially now as we evolve into a creative space on the other side of the pandemic. In April 2021, Duke Health introduced the My . . . Read More
Author: Kathleen McDonald
My Duke Health App Animation | Contrast Creative
Duke Health introduced the My Duke Health app with an engaging animated video produced by Contrast Creative. The motion graphic animation gives users a vibrant overview of the new apps features, which were created to elevate the patient experience. Through a process of mood boards, storyboards and animatics, the Contrast Creative team developed this branded animation for the app rollout.
Virtual College Convocation| COVID-19 Solution to Welcome New Students
Convocation is an annual celebratory right of passage designed to officially welcome incoming college students to their academic career. The spirited events, which are held annually on college campuses across the United States, fell victim . . . Read More
Robotic & Remote Options to Video Production
COVID-19 is one of the challenges we all face today. It has changed our way of life and impacted the way we live and communicate with each other. At Contrast Creative, COVID-19 sparked creative thinking . . . Read More
Racism and Silence
I’ve been silent.
Nervous to say “the wrong thing,” but feeling such empathy and solidarity for human beings suffering systemic racism. As a communicator, I’ve focused my career on educating through storytelling. I’ve interviewed thousands . . . Read More
NCQA Partners with Contrast Creative to Reimagine 2020 Quality Talks Conference
Every day conferences are being canceled and postponed worldwide to prevent the spread of COVID-19. Organizations are left scrambling to find alternative ways to share their messaging and connect to their audience. Not to mention, organizations . . . Read More
Communicating YOUR message During & After COVID-19 Crisis
During this international public health crisis, our hearts go out to all people who’ve been affected by this event. We appreciate everyone on the frontlines working diligently to contain this coronavirus (COVID-19).
We believe communicating . . . Read More
The Patient Experience: Through My Sister’s Eyes
They are stories that are strategically and thoughtfully created to remind viewers, usually healthcare employees, how the work they do every day and the way they deliver it can transform the life of a patient . . . Read More
Say Yes to Employee Engagement
The tattered magazines were at least one year old. The canned healthcare TV programming was turned down to barely audible. Incredibly bored, my mother spent her time watching a large bug walk across the waiting . . . Read More
Celebrating Nurses: Key to the Patient Experience
As a medical communicator, I’m not just honored to interact with nurses often, but also to share their stories of innovation, dedication and compassion through the creation of patient videos. In one such story called . . . Read More
Making Your Event Work for You
Solar power. Wind turbines. Renewable energy. All part of one big event.
When our team was first approached to develop and design creative for the North Carolina Sustainable Energy Association’s (NCSEA) annual conference, we embraced . . . Read More