Challenge
Duke University Hospital’s annual All-Staff Event motivates and inspires the hospital’s more than 10,000 employees to embrace a unique system-wide commitment to transforming healthcare in the Triangle by continuing to lead the nation as one of the best places to work, practice medicine and receive care. Duke University Hospital contracts with Contrast Creative annually to develop all branding and graphic design, as well as produce a series of videos featuring inspirational patient and team stories. “Every Breath You Take” shares the story of clinical nurse educator Mary Holtschneider who dedicated her nursing career to teaching fellow heathcare workers at Duke University Hospital and the Durham VA life saving CPR skills. But when this popular instructor collapsed in a hospital parking lot, her life hung in the balance. Could anyone save the lifesaver?
Results
The All-Staff Event, which was presented in many sessions over the course of week, featured informational and motivational remarks from Duke leadership, as well as videos produced by Contrast Creative. Based on survey results, the Event is helping to boost Duke University Hospital’s work culture and patient satisfaction scores. “Every Breath You Take” is featured on the Duke Medicine YouTube page.