Challenge
Duke University Hospital’s annual All-Staff Event motivates and inspires the hospital’s more than 10,000 employees to embrace a unique system-wide commitment to transforming healthcare in the Triangle by continuing to lead the nation as one of the best places to work, practice medicine and receive care. Duke University Hospital contracts with Contrast Creative annually to develop all branding and graphic design, as well as produce a series of videos featuring inspirational patient and team stories. “Sound Symphony” is the story of Walter Montgomery, a young boy who was profoundly deaf in both ears until he received a cochlear implant, which restored his hearing. This story features Dr. Blake Wilson, a pioneer in the development of the modern cochlear implant, and the Duke Cochlear Implant program, one of the nation’s first, which restores hearing for severely hearing impaired children and adults.
Results
The All-Staff Event, which was presented in many sessions over the course of week, featured informational and motivational remarks from Duke leadership, as well as videos produced by Contrast Creative. Based on survey results, the Event is helping to boost Duke University Hospital’s work culture and patient satisfaction scores. “Sound Symphony” is featured on the Duke Medicine YouTube page.