press releases

Contrast Creative in 15 Seconds
08.01.10

Got 15 seconds? Then you have time to watch one of Alamance Regional Medical Center’s newest “Inspiring Care” TV commercials. The eight 15 second commercials produced by Contrast Creative focus largely on specific technology within the hospital’s most progressive service lines.

Contrast Creative paid special attention to creating compelling (and sometimes humorous) visual images combined with concise impactful advertising copy. “It’s always a challenge to convey effective messaging in a 30 second commercial. By cutting that time in half, we upped the ante, but I’m pleased with the end result,” says Kathleen McDonald, Contrast Creative VP and Creative Director.

One spot portrays a class reunion scene where an over zealous 60 something graduate throws his back out on the dance floor. This imagery introduces an orthopedic device called a ‘Spine Cage” that Alamance Regional can surgically implant into a patient’s back to relieve back pain. Another ARMC commercial focuses on the hospital’s most advanced radiation technology used to destroy cancerous tumors. “Our creative team designed the spot around an arrow perfectly piercing its target just as the hospital’s advanced radiation technology can pinpoint and radiate tumors with such accurate precision that healthy surrounding tissue is preserved,” explains McDonald.

“I have heard nothing but positive feedback. Awesome work, as always!” says Tracey Grazyer, Director of Public Relations at Alamance Regional Medical Center. The hospital will run the commercials on six television stations throughout the Triad region of North Carolina from mid-July to late October 2010.

This marks the second phase of the “Inspiring Care” TV campaign produced by Contrast Creative. The first round of spots, which began airing in June of 2008, featured four of the hospital’s key staff members whose inspired lives inspired exceptional patient care. The spots captured an array of international and regional marketing communication awards.

To review some of ARMC’s newest “Inspiring Care” commercials, check out http://www.contrastcreative.com/medical-work.html.