Duke University’s Office of Alumni Affairs wished to create a video capable of helping to launch its students off on a networking adventure. The success of this launch would depend upon creatively communicating effective tips and cautions to network with fellow Blue Devils.
The Contrast Creative team developed a unique concept capable of capturing the attention of its millennial audience. With a gaming theme, the custom animated characters succeed at networking by strategically traversing the dos and don’ts of alumni connections. The video is currently featured on the Duke University YouTube page. The Contrast Creative team also designed a corresponding print piece to support Duke students’ networking endeavors.