Challenge
Contrast Creative’s design and copy writing teams were tasked with creating branding sports marketing assets, including display banner ads, print advertisements, mobile ads and in-game signage as part of a multi-channel consumer-facing marketing campaign. The advertisements are displayed at college and professional sports venues and on BCBSNC’s partner social channels.
Results
The multi-channel consumer marketing campaign was designed to achieve brand marketing objectives, which include driving consumer engagement and improving critical performance indicators.