1. What is the cost of a strong social media presence? Unless your healthcare organization is using a paid advertising option, there typically isn’t a dollar and cents cost associated with social media sites themselves. . . .
They are stories that are strategically and thoughtfully created to remind viewers, usually healthcare employees, how the work they do every day and the way they deliver it can transform the life of a patient . . .
Within the United States, larger, urban, academic and pediatric hospitals are far more likely to gravitate to (and take advantage of) what social media has to offer. Smaller, suburban entities are losing out due to . . .
In an era where people can ignore your message with the click of the delete button or a DVR, the ad game has lost some of its control. Consumers have the power, and unless you . . .
In the competitive world of healthcare recruitment, it seems prospective employees can’t lose, but hospitals often do. This home buying gimmick may get employees hired, but when time runs out, what will keep these incentive . . .
And they’re hard to miss: their brightly-colored boxes decorate websites and blogs all over the internet. Infographics are essentially pictures that wrap up basic data and knowledge in a basic, easy-to-understand package. Someone else has . . .
If it were only that simple to hire and retain engaged employees. But people are like a box of chocolates. You never know what you’re going to get. So what is the anatomy of an . . .
The tattered magazines were at least one year old. The canned healthcare TV programming was turned down to barely audible. Incredibly bored, my mother spent her time watching a large bug walk across the waiting . . .
As a medical communicator, I’m not just honored to interact with nurses often, but also to share their stories of innovation, dedication and compassion through the creation of patient videos. In one such story called . . .
With the advent of the Affordable Care Act, healthcare continues to be a competitive game of sweeping change. Quality is no longer based on a fee-for-service model of healthcare reimbursement, but rather a pay-for-performance plan . . .